With smaller ceremonies the new norm, bridalwear has had to adapt — the demand for more affordable, understated looks and non-traditional designs has increased. At Net-a-porter there has been a rise in the popularity of alternative pieces that can be worn post-altar too, such as co-ordinates, slip dresses and suits, and it has more mini and mid-length dresses available versus traditional floor-length gowns.

It’s a similar story at Matchesfashion, as sales of bridal jackets, trousers and tops are up 35 per cent, 65 per cent and 40 per cent respectively on last year. The reason? “Two-piece sets are a great option if you want to incorporate them into your wardrobe,” says Natalie Kingham, the luxury e-tailer’s global fashion officer. “Long day dresses are the most